Take Your Food Package Design From Blah To Brand-Tastic With These Simple Tips

According to research, the average grocery store today has 40,000 more product choices than grocery stores in the 1990s. This single statistic shows just how much harder it can be to be a new food product manufacturer that is just stepping into the proverbial arena to place products before customers. If this is you, and branding your new product for rightful attention is your challenge, you definitely have quite the battle before you. Thankfully, packaging design firm consultants are around to help you out by arming your new product with the right attributes. If your new food package is a little plain and boring, there are a few brand-tastic tips to remember. 

Do something different than your competitors. 

Yes, consumers expect to see a certain type of package associated with a certain type of food, but that does not mean you have to do everything precisely the same. If you do, it is far less likely that your package will stand out when lined up side-by-side with competitors. For instance, a box of cereal may typically have the image of a bowl of cereal on the front, and yours can too, but the box itself could have something eye-catching, such as foil-lined text or a textured box surface. 

Use contradicting imagery to elicit attention. 

Juxtaposition is the act of placing two very different or contradicting things side by side or even in an overlapping placement to attract attention from onlookers. This is a common theme in food product packaging simply because it is a super-easy way to get a customer to stop and take a look at a package. For instance, you may see a giant hand holding a tiny slice of pizza or black images paired with white ones. The contrast of the visuals and sometimes the contrast of the psychological associations can be natural eye-catchers, and these features easily build a perception of a brand that will be later recollected. 

Tell your brand story through imagery. 

Storybranding is a huge thing in marketing, even when it comes to food marketing, and there is no better place to give hints of your brand's story than on your food packaging. Consider something like a family-owned cookie company. This kind of company naturally attracts consumer attention because family-owned often equates to quality. Portraying bits of imagery relative to the brand's story on product packages is an easy way to establish your brand. Turn to resources like https://www.arcandco.ca/ for more assistance. 


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